Dr Cvijetic Impladent had a strong local reputation built on years of word-of-mouth referrals, but almost none of that showed up online. Search for "dental implants Doboj," and the practice was nowhere in the first 20 results. Search Google Maps for any of its core procedures, and the same result: invisible. Patients who didn't already know the practice by name had no way to find it.
The Google Business Profile existed but was incomplete, missing service categories, generic photos, no regular posts. The website had no dedicated pages for individual procedures, and there was no system for collecting reviews, so the practice's genuine patient satisfaction wasn't reflected anywhere Google could see it. None of this reflected badly on the practice itself, it's simply what happens when a growing practice's marketing hasn't kept pace with its clinical reputation, but it meant real patients searching for exactly these services were finding a competitor instead.
We started with a full audit: a technical crawl of the website, a review of the Google Business Profile, and a scan of which other Doboj practices were occupying the map pack for the procedures that mattered most. From there we built dedicated landing pages for each core procedure, implants, orthodontics, whitening, and emergency care, written around how patients actually search, not generic service descriptions.
We rebuilt the Google Business Profile from the ground up: correct categories, accurate hours, real photos, and a consistent posting schedule. We fixed technical issues holding back mobile speed and indexing, and put a simple review generation system in place so happy patients were asked to leave a review at the right moment instead of it being left to chance.
Over the following months we tracked keyword rankings weekly, monitored Google Business Profile insights for calls and direction requests, and corrected local citations so the practice's name, address, and phone number matched exactly everywhere it appeared online, a detail that matters more to local rankings than most practice owners realize.
Most practices lose new patients to Google before they even realize there's a problem. Run through this quick checklist:
